Promoting The ‘Skinny’ Side of Pizza

We have noticed an increase in the number of pizza companies printing ads that promote their healthy menu options. It makes sense when we realize we are only a few months away from summer.

Your business needs to respond to consumer demand, so it may be time to try to promote healthy pizza options.

What are health conscious consumers looking for in a ‘skinny’ pizza? Below is a list of items we have noticed that pizzerias are using in their ads.

1. Fresh Herbs – Position your healthy options as fresh and gourmet (in other words a premium option you can charge more for) to stimulate the taste buds of your clients.
2. Wheat or Gluten-free crust – You may be able to present this as an upgrade to any of the pizza’s on your menu. For example, for $4 more you can make any pizza gluten-free.
3. Consider offering a healthy cheese blend that consists of mozzarella cheese and a tofu cheese product.

4. You could lose the cheese and sauce all together and put fresh tomatoes drizzled with garlic olive oil and fresh herbs as the topping. Paired with waist-friendly chicken and vegetables, this would be a delicious and healthy option.
5. Promote your skinny pizza with a catchy name, a high resolution photo, and a glossy sticky note box topper to start spreading the word!

Check out the skinny note on the left and call me if you would like to start brainstorming.

Post by: Diana Lofflin