We’re Stuck on Stickies

Last month’s survey turned up some exciting and fun topics for our blog. This week I wanted to highlight just how people are using sticky notes.

It’s no surprise that pizza box toppers came up as the top use of sticky notes, but we were surprised by the runner-up.

The runner-up is a new idea made possible by super sticky adhesive. It is a phenomenon that is spreading not by advertising, but by people seeing them in action. Can you guess what it is?

Car window application.

Can sticky notes help grass roots advertising efforts for small businesses and organizations? We think so. In fact, approximately 5% of inquiries received this year were from business owners who had a sticky note advertisements put on their car… and they wanted their own.

The beauty of using sticky notes on car windows, is that you can conveniently place it on the drivers side door. Instead of a frustrating experience, where the person has to get out of their car and remove a flyer, they have a pleasant and novel advertisement that easily adheres to their dashboard or day planner.

What else can you do with sticky note advertisements? See below for the top uses for sticky notes.

1- Box Toppers – 44%
2- Car Windows – 43%
3- Door Hangers – 31%
4- Newspapers  – Front Page Sticky Note – 12%
5- Catering Trays – 6%

What is a creative way you have used sticky note advertisements?

Post By Diana Lofflin

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