Marketing with Post-it® Notes

Post-it® Notes can be a great tool for circulation and marketing departments. A Post-it® Note on the front of your newspaper can remind readers to renew their subscription, alert them to special offers, or assure them that their route has been inspected. Many papers have used Post-it® Notes as a way to announce the upstart of an EZ Pay program. A Post-it® on Monday could give readers notice of a special section that will be in Friday's paper. It's one form of marketing that sticks out from the rest!