5 Tips to Avoid “Turning Off” A Potential Advertiser

We have included a list of the top 5 things that can annoy a potential advertiser.

1. Showing up without a value proposition. Your pitch should be tailored to the client and specifically address how a front page sticky note will help them increase sales or advertise for an event. Also be sure to keep it 15-30 seconds long.

2. Meetings that go overtime. Decision makers tend to have a lot on their plate and only have so much time to listen to your proposition. NoteAds are an easy sell. Be succinct and to the point and finish ahead of schedule. Be sure to say up front how much time a meeting will take and stick to it.

3. Long-winded voice mails. Again it is about respecting a decision makers time. The best way to build rapport with a prospect is to show that you’re conscientious and respectful of their time.

4. Asking basic questions. It has been said that the only stupid question is the one not asked… but I disagree. Going to a sales meeting without doing your research shows you are not prepared and unreliable. Consider this: “I noticed you are offering a new premium service to your customers, would you be interested in investing in a sticky note that would promote it to 35% of your target audience?” Versus saying, “Do you have any new products that would be a good fit for a front page sticky note?” The first example shows you have done your homework and in less than 5 seconds you have just established yourself as a credible, reliable sales professional.

5. Calling to ‘check in.’ Place value in every interaction you have with a client. Don’t call without having something to help them succeed. Call when you have an idea that can increase sales. For instance, call them when you hear about an event they are sponsoring that would be easy to promote with a front page sticky note.

Remember to focus on building rapport every time you speak to a prospect. Show them that you are in it for the long haul by researching their business, understand their needs, and respecting their time.

Have you noticed anything else that can annoy decision makers?

Post By Diana Lofflin

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