Keep it Simple, Keep it Fresh

The next time you visit a customer, remind them about the importance of keeping their advertising consistent and fresh.  They need a combination of a consistent look and feel to identify with the brand, but don’t let the customer’s message grow old.  Follow-up and rotate their message to keep their customer’s interest.

Imagine if your customer had the power to shout one thing from the rooftops for everyone to hear what would it be?  Something that’s urgent to get their customers in the door like; “We’ve Moved!”, “Come to Our New Location!”, “Try Our New Deli Sandwiches!”, “We Now Offer 0% Financing!”… Ask your customers what they would shout this week and illustrate the point of how boring it would be to hear the same message over and over.

Although shouting from the rooftops is cheap, it isn’t very efficient; so what’s the best way to broadcast their important offer?  May I suggest that a front page sticky note ad is a sure-fire way to catch the attention of your readers and broadcast your customer’s quick and simple message.  What if their offer needs more explanation than can fit on a 3” x 3” note? How about an ROP ad or an electronic ad on your website with a link to their website?

The combination you can offer your client is very simple and powerful.  Suggest that once a quarter they gain new attention with a front page NoteAd that is easily noticed and easily redeemed to measure results. Tie that ad in with an ongoing ROP ad which provides top-of-mind-awareness. And complete their message with electronic media on your website with a link to their own site.

Presenting NoteAds can open the conversation to selling much more than a one-time sticky note ad on the front page, it can get your customer talking about their long-term advertising efforts and help you to continue building your customer relationships.

Post by John Grantham

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