Why Be Square?

There is only one word you need to sell die cut notes: memorable.

A newspaper is filled with boxes and straight lines, a die cut note ads dimension and character. A die cut partnered with hyper paper can really POP!

Die cut notes make a bold statement about a business. The business is already showing off it’s premium products or services by advertising on the front page, but by using a die cut note, they are setting themselves apart from any previous advertisers that more than likely just used a standard square shape.

What prevents advertisers from using die cuts?

More often than not, price is the number one obstacle. The best way to present die cuts to your clients is to emphasize how memorable, how they ‘pop’, and the bold statement they convey. When they ask ‘how much,’ don’t hesitate! Machine applied die cuts only cost $5 more per thousand (hand applied, on average only cost $6.80 more per thousand).

Are they still on the fence?

If you are using hand applied notes, tell them they can create their own custom die at NO CHARGE when ordering 62,500 notes or more (a $350 value; not available with machine applied notes).

Check out our machine applied and hand applied die cut rate sheets for more information.

Let us know how you present die cuts to your clients in the comments section below.

Post by Diana Lofflin